Compilation of Brand Amma's subsidized list of products and schemes

Last Modified: Sun Feb 14 2016 19:59:37 GMT+0530 (India Standard Time)
  • 12
    of Tamil Nadu Chief Minister Jayalalithaa's best known products and schemes rolled out under the brand name "Amma", that have won over the people of Tamil Nadu.
  • #1
    AMMA CANTEEN: Launched two years ago, Amma Unavagam (canteen) has unanimously been celebrated for successfully providing hearty meals at nominal rates, winning praise from the poor and daily labourers - with idli at Rs.1, plate of curd rice at Rs.3 and sambar rice at Rs.5. The Chennai Corporation runs canteens across the city through women’s self-help groups. The target is to scale up to 1,000 across the state.
  • #2
    AMMA WATER: Amma Kudineer (water) made its debut in 2013, with packaged water bottles priced at Rs. 10 a litre and sold at bus stations in Chennai and other districts of Tamil Nadu. The bottles are also sold on government buses plying on lengthy routes.
  • #3
    AMMA LAPTOPS: Free laptop scheme catering to students who couldn't afford it. Each laptop is equipped with a dual core processor with 2GB RAM, 120 Hard Disk with WiFi. The original product cost is around Rs 26000, a hefty price for the ex-chequer to pay. Some laptops make their way in the grey market at throw-away prices.
  • #4
    AMMA BABY KITS: In September last year, the CM introduced a goodie bag for all mothers which has a towel, clothing, mattress, mosquito net, baby oil, shampoo, soap, nail cutter, hand sanitizer, doll, soap, some lehiyam and a rattler.
  • #5
    AMMA SALT: 'Amma Salt,’ made by the Tamil Nadu Salt Corporation (TNSC) for the benefit of the weaker sections was launched in 2014, in three varieties. The double fortified variety is priced at Rs. 14 a kg, against the open market price of Rs. 21, the refined free flow variety costs Rs. 10, against the market price of Rs. 14 to Rs. 20. The Low Sodium Salt costs Rs. 21, against the private players’ price of Rs. 25.
  • #6
    AMMA CEMENT: Amma Cement hit markets at Rs.190 a bag, and is sold through 220 godowns of the Tamil Nadu Civil Supplies Corporation (TNCSC) and 250 godowns of the Rural Development and Panchayat Department across the State. Consumers building houses will be issued 50 bags per 100 square feet, subject to a maximum of 750 bags for 1,500 square feet.
  • #7
    AMMA SEEDS: The Amma Seeds Scheme provides certified quality seeds to farmers with a view to increase agricultural production in the state and would be sold through Amma Service Centres at a reasonable price. Aiding this is her 'Do It Yourself' kit' with Rs. 5.37 crore allocated for this scheme, where inputs for growing vegetables by establishing roof gardens on open terrace would be widely circulated.
  • #8
    AMMA GRINDER AND FAN: This was one of Jayalalithaa's first freebie promises to the public aside from goats, cows and sheep, and is now the most widely distributed.
  • #9
    AMMA PHARMACIES: In 2014, Jayalalithaa launched ten ‘Amma’ pharmacies in Chennai, Erode, Salem, Cuddalore, Erode, Madurai, Sivaganga and Virudhunagar at a cost of Rs.1 crore to sell medicines at fair prices, and reportedly 10 percent lesser than market prices.
  • #10
    AMMA MOBILES: Launched in September 2015 to provide computerised mobile phones loaded with special Tamil software would be provided to 20,000 women's self-help group (SHG) trainers at a cost of Rs. 15 crores. The state has more than six lakh Self Help Groups with 92 lakh women as members.
  • #11
    AMMA CALL CENTRE: Amma Makkal Sevai Maiyyam' (Amma People's Service Centre) is the latest in the 'Amma' series of welfare projects. The service centre will be a one-stop shop for availing services of urban local bodies like corporations and municipalities. People can go to the zonal offices in the corporation area and municipalities to get birth and death certificate, commercial licences, water connection, commercial tax, property tax, building approval, name changes and other certificates.
  • #12
    AMMA VEGETABLE SHOPS: To stem rising vegetable prices, Jayalalithaa has launched fair price vegetable shops to sell farm-fresh vegetables at substantially lower rates in Chennai and its suburbs. The government departments procure vegetables directly from the farmers for the shops. With this step, the government has been able to keep the prices low by keeping the middlemen at bay. Reportedly, the outlets sold a whopping 13,000 kg of vegetables on the first day.