Consecutive years of drop in overall sales of carbonated soft drinks in the U.S.
Total decline in volume in 2015, an acceleration from 2014’s 0.9% drop, as the biggest three players in the category all reported falling demand, according to a new report from industry tracker Beverage Digest.
eight-ounce servings is the annual per capita consumption of carbonated soft drinks – the lowest since 1985.
Volume drop for PepsiCo which suffered the steepest decline among the biggest soda makers. The declines for Coke and Dr Pepper Snapple weren’t as steep as the industry, meaning those soda makers actually grew market share in a down market.
Declines for both Diet Pepsi and Diet Coke while Diet Mountain Dew’s drop was 4.8%.That’s because consumers have becoming increasingly skeptical of artificial sweeteners, most recently fretting about the health implications of consuming aspartame, which is still deemed safe by the Food and Drug Administration.
Gain in volumes for Fanta, while Sprite grew by 3.3%. These were a few notable “winners.”