The Love Your Clothes campaign - What and Why

Last Modified: Sat Apr 16 2016 14:42:17 GMT+0530 (India Standard Time)
  • £140 million
    The estimated worth, every year, of used clothing goes to landfill in the UK. This translates to around 350,000 tonnes. There is absolutely no need for any clothing or textiles to make its way into a bin and this is both a significant environmental loss and a missed business opportunity.
  • 5%
    or more of the UK’s total annual carbon and water footprints result from clothing consumption.
  • 20-30%
    reduction in the carbon, water and waste footprints of clothes if only they stayed in active use for nine months longer (extending their average life to around three years). Extending the average life of clothes by just three months of active use would lead to a 5-10% reduction.
  • 33%
    or nearly a third of clothes (worth over £1,000 per household, £30 billion in total) haven’t been worn in the last year in the average UK household. There is huge potential for consumers to get more from what they already have.
  • 2014
    The Love Your Clothes campaign was launched with the ultimate aim to reduce the environmental impact of clothing across the UK and influence a more circular approach to clothing globally. The campaign has been developed together with industry organisations to help change the way the UK consumers buy, use and dispose of their clothing.