Rs. 1.00 lakh
average monthly sales in BigBasket, Bangalore, generated by products based on cow urine or dung that are manufactured by Bangalore based Maa Gou Products (MGP). The products include a floor cleaner, tooth powder, balm and face pack.
Started in this year, MGP is the brainchild of five experienced businessmen, one of whom is the Kolkata-based Radhe Shyam Goenka, co-founder of Emami, who has been lending the cosmetics company's expertise to the venture.
Rs. 1.2 crore
initial investment in MGP, it is a profit making privately-held company, sourcing from eight gaushalas (cow shelters) with 1600 cows in Karnataka and Kerala.
estimated number of units processing cow urine in India, with ISKON India being one of the larger ones with 7 units attached to its cow shelters.
price of 1 litre of cow urine distillate (Rs. 200) than milk.