Cow urine goes mainstream!

Last Modified: Thu May 12 2016 03:36:39 GMT+0530 (India Standard Time)
  • Rs. 1.00 lakh
    average monthly sales in BigBasket, Bangalore, generated by products based on cow urine or dung that are manufactured by Bangalore based Maa Gou Products (MGP). The products include a floor cleaner, tooth powder, balm and face pack.
  • 2011
    Started in this year, MGP is the brainchild of five experienced businessmen, one of whom is the Kolkata-based Radhe Shyam Goenka, co-founder of Emami, who has been lending the cosmetics company's expertise to the venture.
  • Rs. 1.2 crore
    initial investment in MGP, it is a profit making privately-held company, sourcing from eight gaushalas (cow shelters) with 1600 cows in Karnataka and Kerala.
  • 50
    estimated number of units processing cow urine in India, with ISKON India being one of the larger ones with 7 units attached to its cow shelters.
  • 3x
    price of 1 litre of cow urine distillate (Rs. 200) than milk.