Social Enterprise Frontier Markets' clean energy work in rural India

Last Modified: Sun Jul 10 2016 13:12:01 GMT+0530 (India Standard Time)
  • 2010
    Year Frontier Markets was founded with a mission to provide rural households with clean energy - with a distinct approach that to have an impact on the lives of villagers in remote areas, you have to deliver products to within 1 mile of the end consumer (last-mile distribution).
  • 6 months
    on an average that most solar based products targeted for rural households last. This and the fact that customer service rarely exists has meant people dont trust these products. Hence the "1 mile of the end consumer" model.
  • 4
    product categories developed using community insights: Solar Lantern, Solar Torch, Solar Home Lighting Systems, Solar Street Lights.
  • 127,000
    number of products sold to date.
  • 30%
    of the sales is via "solar sahelis" (solar female friend). “Our experience shows that contrary to prevailing stereotypes, women are the highest adopters of technological solutions, particularly solar,” according to Ajaita Shah, founder and CEO.
  • 250
    number of solar sahelis recruited and trained by Frontier Markets across the state of Rajasthan.
  • 16
    districts each in the states of Rajasthan and Andhra Pradesh - area of operation.
  • Rs. 300
    per month average saving per family by switching to solar. At this rate, the solar light they purchase pays for itself in just two months, and families will start accruing extra savings thereafter.
  • 600,000 tonnes
    estimated reduction in CO2 emission (equivalent to removing nearly 127,000 cars from the roads) by helping families switch from fossil fuels to clean technologies.
  • 50 million
    households to be reached in next in 5 years.