of global cotton supply in 2015 was estimated to be ‘more sustainable’. “Sourcing more sustainable cotton has never been easier so there is no excuse for companies not to offer more responsible products to customers”, according to Richard Holland, WWF.
or less of that amount was purchased as ‘more sustainable’ cotton. The rest was sold as conventional due to lack of demand from top brands and companies. “Lack of uptake of more sustainable cotton is a massive missed opportunity”, according to Keith Tyrell, Pesticide Action Network UK (PAN UK).
companies - IKEA, C&A, H&M and Adidas - are leading the effort towards sourcing 'more sustainable' cotton.