Soon in a store near you: Adidas shoes made from ocean plastic

Last Modified: Thu Nov 17 2016 07:23:53 GMT+0530 (India Standard Time)
  • 95%
    of the upper part of Adidas' Ultra Boost sneaker is knitted from threads made of plastic waste. These "threads" are based on a Parley Ocean Plastic, a patented technology developed by Parley for the Oceans, a non-profit committed to reducing plastic waste in the oceans.
  • 100%
    of laces, cap base, heel webbing, heel lining, and sock-liner cover are also made of recycled PET.
  • 7,000
    of the first mass-manufactured lot will be available for sale soon at an estimated price of $220 each.
  • 1 million
    pairs of sneakers make their way to the market in 2017.
  • 11 million
    plastic bottles recovered from the ocean near Maldives will be used to make these shoes.