50% - 55%
of gold-jewellery, bars and coins is bought for some 8 - 10 million weddings each year, thus weddings account for the largest segment for gold purchases.
35% - 40%
of gold is purchased for daily wear.
5% - 10%
of purchases are accounted for by Fashion.
30% - 40%
Percentage of total jewellery sales that is spent on Bangles and Chains - making them the 2 items that people spend most on. These are followed by: Necklaces - 15% - 20%, Rings & Earrings both - 5% - 15%.
Percentage of total gold purchased in South India. South Indians buy the most amount of gold compared to all other regions, West - 25%, North - 20%, East - 15%.
Average gross weight of gold purchased by upper middle class Malayalees for weddings. As a community, Malayalees, spend the most on gold than any other.