How India buys its gold

Last Modified: Sun Aug 13 2017 10:20:38 GMT+0530 (India Standard Time)
  • 50% - 55%
    of gold-jewellery, bars and coins is bought for some 8 - 10 million weddings each year, thus weddings account for the largest segment for gold purchases.
  • 35% - 40%
    of gold is purchased for daily wear.
  • 5% - 10%
    of purchases are accounted for by Fashion.
  • 30% - 40%
    Percentage of total jewellery sales that is spent on Bangles and Chains - making them the 2 items that people spend most on. These are followed by: Necklaces - 15% - 20%, Rings & Earrings both - 5% - 15%.
  • 40%
    Percentage of total gold purchased in South India. South Indians buy the most amount of gold compared to all other regions, West - 25%, North - 20%, East - 15%.
  • 320 gms
    Average gross weight of gold purchased by upper middle class Malayalees for weddings. As a community, Malayalees, spend the most on gold than any other.