Mahindra Agri Solutions: Ushering the grape revolution in India

Last Modified: Sun May 26 2019 09:52:13 GMT+0530 (India Standard Time)
  • 15 years
    Period over which Mahindra Agri Solutions - a 100% subsidiary of Mahindra & Mahindra - has expanded grape cultivation areas in the country, after convincing farmers to switch to grape cultivation, which provides more yield than other crops such as sugarcane or rice.
  • 1,400
    Number of farmers that the company works with, connecting them with agronomists and providing training. By investing in building capability and skills of farmers, it has been able to substantially increase farm output.
  • 3X
    Increase in output per acre that grape farmers have been able to achieve over a period of 10 years. On an average, farmers are able to get 12 tonnes per acre now up from 4 tonnes per acre 10 years ago.
  • 3X
    Increase in price for produce that farmers have seen as a result of their association with the company. In the past, farmers had access only to the Indian market, where prices were quite subdued. They used to get ₹25 to ₹30 per kg. But now, with exports, they sometimes get anywhere from ₹70 to ₹100, depending on the variety of grapes and the market. “This is a great example of how private enterprise, farmers and the government can work together to create a very sustainable export business model; this is something badly required for our country today", according to Ashok Sharma, president, Mahindra Agri Solutions.
  • Rs. 3,000 crore
    Revenue target set by the company by year 2020. Founded in 2004, the company has built itself as a $100 million empire primarily based on exports of fruits (under the Saboro brand) to Europe, Canada, China, SEA, and South Korea.