Unilever: The undisputed king of ice cream

Last Modified: Sun Nov 15 2020 07:41:26 GMT+0530 (India Standard Time)
  • 19%
    Unilever's market share of $76.4 billion global ice cream sales, a bigger share than its next four competitors combined (Froneri, Nestle, General Mills and Lotte Group), according to market research firm Euromonitor. It sells ice cream in 63 countries around the world.
  • 5
    of the world's 10 most valuable ice cream brands are owned by Unilever, including Breyers, Cornetto, Carte d'Or and Ben & Jerry's and Magnum - the world's best-selling ice cream brand.
  • $3.8 billion
    Estimated sales of the Magnum brand in 2020, ahead of sister brand Cornetto ($2.4 billion) and General Mills' (GIS) Häagen-Dazs ($3.2 billion) according to Euromonitor.
  • 35
    Number of ice cream brands that Unilever owns. The company's approach has been to go after the whole market, rather than target any particular segment. Its brands come at every price point, for all occasions and in just about every size, shape and packaging. There's Breyers Natural Vanilla to eat with apple pie; cheap and cheerful Popsicles on sticks for youngsters; Magnum Bites in small portions to satisfy late-night cravings; and pints of Ben & Jerry's or Talenti for something more extravagant.
  • 431
    Different varieties of ice cream just in the United Kingdom and Ireland, while Magnum alone comes in about 35 flavors a year in standard sticks, mini sticks, pints and truffles.