TikTok: The advertising opportunity

Last Modified: Tue Nov 02 2021 06:19:08 GMT+0530 (India Standard Time)
  • 825 million
    Potential audience aged 18+ that TikTok reports can be reached using adverts on the platform.
  • 14.9%
    TikTok's potential advertising audience compared to the total worldwide population aged 18+. This percentage goes up to 24% if China (which has a separate app) and India (where TikTok is currently unavailable) are excluded.
  • 56.1%
    Worldwide TikTok ad audience that is female.
  • 43.9%
    Worldwide TikTok ad audience that is male.
  • 42.8%
    Worldwide TikTok ad audience that are between 18 - 24 years old.
  • 30.6%
    Worldwide TikTok ad audience that are between 25 - 34 years old.
  • 12.7%
    Worldwide TikTok ad audience that are between 35 - 44 years old.
  • 6.0%
    Worldwide TikTok ad audience that are between 45 - 54 years old.
  • 3.1%
    Worldwide TikTok ad audience that are 55+ years old.